What is the Power of AND?

Esteemed business consultant, author, and lecturer, Jim Collins, has famously said that, “Builders of greatness reject the ‘Tyranny of the OR’ and embrace the ‘Genius of the AND.’” According to this concept, we can “embrace both extremes across a number of dimensions at the same time—purpose AND profit, continuity AND change, freedom AND responsibility, discipline AND creativity, humility AND will, empirical analysis AND decisive action, etc.”

In this way, AND represents the greater possibilities in life. It also speaks to a sense of personal wholeness or not having to choose between the things in life that are important to you and that bring you happiness. In regards to the offerings that Emily provides, AND represents the alignment between your intentions and your financial resources.

Good to Great: Amazon Link